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THE MACALLAN LAUNCHES FIRST EVER VIRTUAL DRAM APP – Scotch Whisky News

THE MACALLAN LAUNCHES FIRST EVER VIRTUAL DRAM APP
The Macallan, distributed by Maxxium UK, has become the first whisky brand to create a virtual dram app on Facebook, as part of its social media strategy.
Entitled ‘Share a dram’, the app has been developed to b…

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