Photograph: Magnus

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Cool Bourbon: DiCaprio for Suntory’s Jim Beam

Photo of Cool Bourbon: DiCaprio for Suntory’s Jim Beam
No store at this point

Post by Stefan of Tokyo Whisky Hub.…
From tomorrow (February 16th), Suntory will launch a new campaign to promote their Jim Beam under the banner “Cool Bourbon”, a new way of drinking bourbon (i.e. with lots of ice). As part of this

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Post by Stefan of Tokyo Whisky Hub.

From tomorrow (February 16th), Suntory will launch a new campaign to promote their Jim Beam under the banner “Cool Bourbon”, a new way of drinking bourbon (i.e. with lots of ice). As part of this, they will also start airing a new commercial featuring Leonardo DiCaprio, a short 15-second version of which you can see on the Suntory website. It’ll be interesting to see how the Japanese drinking populace will react to this new, “cool” bourbon.

About the whisky

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