Photograph: Magnus

Most sold whisky in Sweden 2009

SystembolagetSweden is quite a big whisky country. Almost everyone has at least one bottle of whisky in their bar. There is lots of bars who has a great variation and we have lots of whisky clubs. In Sweden we have a monopoly, Systembolaget, who sells spirits, beer & wine to private persons. The stores  are a government owned chain of liquor stores. It is the only retail store allowed to sell alcoholic beverages that contain more than 3.5% alcohol. Systembolaget also sells alcohol-free beverages. To buy alcoholic beverages at Systembolaget one has to be 20 years of age or older. Systembolaget is serving a market of 9 million Swedes, which makes them one of the world’s largest buyer of wine and spirits from producers around the world.

The good thing with with having monopoly is that they can buy large quantities of a product which makes better price for the market. Systembolaget also has a good variation of products and the people who work there is knowledgeable and service minded.  The less good is that you might miss really specialised shops and a differentiation of the market. Another great thing is that you can ask for the numbers of what sells and not in Sweden. This month a Swedish whisky magazine tested the big sellers here in Sweden. The numbers are from 2009 so they are a bit old (but probably the same for this year…). What really surprise me is what is on the list. As you can see from the list below, this is what sells most in Sweden, only blended, not one single malt.

Here are the most sold whiskies in Sweden during 2009, litre in parenthesis.

  1. Lord Calvert 40% (740 070)
  2. The Famous Grouse 40% (602 530)
  3. Black Velvet 40% (382 974)
  4. High Commisioner 40% (321 030)
  5. Grant’s 40% (319 968)
  6. Bell’s 40% (283 310)
  7. Tullamore Dew 40% (237 336)
  8. King Robert II Scotch 40% (177 429)
  9. The Talisman 40% (174 135)
  10. The Dundee 40% (151 045)
  11. Steward’s 40% (138 551)
  12. Jameson 40% (133 725)
  13. Clan MacGreggor 40%(130 484)
  14. Lauder’s 40% (127 740)
  15. Cluny 40% (102 899)
  16. Glen Grant 40% (91 949)
  17. Seven Oaks Canadian 6 years 40% (83 455)

How is it in you country? Do have small stores or shops? What is the selection, choice and price for whisky where you live? Please add a comments below.


October 6th, 2010

When I looked at a longer list from 2009, Johnnie where on 25th spot or so.

September 26th, 2010

ClubSmed: We do have Walker but the usual drinker prefers the cheaper ones..

Overall thats a pretty rotten list, Lord Calvert in top followed by Famous Grouse. Its a shame to see the masses drinking this toilet blends. But hey! More fun with the small releases for us connoisseurs!

September 26th, 2010

I am surprised to see that there is no Johnnie Walker in the list. Is it available in Sweden?