Photograph: Magnus

Chwisgi.com web statistics

This post is inspired by Keith Wood who now and then tweets the statistics of his site. So below are the some of the interesting numbers from chwisgi.com between 27 July 2009 and 27 July 2010.

Vistits during the last year (click to see larger image)

Chwisgi.com have had about 12.000 visits which produced over 22.000 page views. This is about 1.9 pages per visit in average. Chwisgi.com have a bounce rate of ca 75% and the average time on the site was about 1 minute. 85% of the visits where first time visits.

Top countries

  1. United State: 27,48%
  2. United Kingdom: 18,24%
  3. Sweden: 13,97%
  4. Canada: 4,74 %
  5. Germany: 4,55%
  6. Netherlands: 2,82%
  7. France: 2,03%
  8. Belgium: 2,00%
  9. Finland: 1,69%
  10. Australia: 1,67 %
  11. Other: 20,81%

Most vis­ited content

  1. / (Startpage): 16,84%
  2. /single-malt/laphroaig-18-year-old/: 1,21%
  3. /register/: 0,77%
  4. /single-malt/bowmore-12-years/: 0,77%
  5. /single-malt/auchentoshan-12-years/: 0,76%
  6. /distillery/glenmorangie-distillery/: 0,75%
  7. /blended/jameson-12-year-old-special-reserve/: 0,73%
  8. /distillery/hakushu-distillery/: 0,73%
  9. /distillery/abhainn-dearg-distillery/: 0,70%
  10. /single-malt/laphroaig-40-yo-1960/: 0,63%
  11. Other: 76,11%

Exter­nal searches (for example google)

  1. hakushu distillery: 1,04%
  2. whisky lover: 0,60%
  3. laphroaig 18 review: 0,58%
  4. ardbeg rollercoaster: 0,49%
  5. box distillery: 0,47%
  6. laphroaig 18: 0,46%
  7. chwisgi: 0,45%
  8. ileach cask strength: 0,45%
  9. clynelish 14 review: 0,42%
  10. laphroaig 18 year old: 0,42%
  11. Other: 94,62%

Inter­nal searches

  1. springbank
  2. ardbeg
  3. glendronach
  4. laphroaig
  5. macallan
  6. clynelish
  7. aberlour
  8. black label
  9. bowmore
  10. glenlivet
  11. Other: 80,7%

So, how does this compare to your whisky site? What is the trends on your site? Let me know what differs in the comments below!

Clynelish

August 3rd, 2010

@Thomas: Thanks for your comment, yes this is the same for me, the more you write, to more traffic you get. I have also noticed the more I write on Twitter, the more traffic I get.

Looking forward to see what plans you are having!

August 3rd, 2010

I don’t have enough traffic to spot trends. I do have one observation about traffic: It tends to go up when I post more content. :-) Shame on me for not posting more often (I have way too much in various stages of development). However, I also don’t think I’m in the same category as most whisk(e)y sites because I don’t bother with reviews. I *do* have big plans, though, and you’ll just have to wait to see what happens. :-)

August 2nd, 2010

@Gal: Yes Woopra has a really nice Live View. Great when you have lots of traffic.

August 2nd, 2010

Sorry Rubens, I can’t answer all your questions at the moment but I agree with everyone who says look at trends.

As I said, this incarnation of Whisky Emporium first went online in October 2009 and since then has seen steady but positive growth.
I agree that traffic slows during major holidays and builds when certain ‘in vogue’ distilleries release something new. As I have a library of tasting notes I also find that certain rarer names seem to go through periods of being searched for and found.

Keith

August 2nd, 2010

@galg Actually Google Analytics allows you to select the current day as well. It’s not 100% real-time but still pretty accurate. By default it shows up to yesterday.

@Jens Three trends on my site: 1. constant growth although the rate is slowing down over time, 2. less traffic in holidays, 3. peaks whenever a new Ardbeg or Laphroaig is announced / reviewed… My concept of (almost) daily reviews attracts a lot of loyal visitors of course. Google visitors start to come once you have built a decent back catalogue.

August 2nd, 2010

jens,

yes, I get a lot of traffic from israeli friends / forums and Swedish ones almost none… tell them about whiskyisrael ;)

yes, its so much fun see traffic grow. my site has been up and running only for about 8 months and it’s going real nice.

@steffen i also recommend using woopra.com . they have a very cool engine of REAL time stats like goog, but also a nice online java client, u can see how many visits u have now and not only 1 day back… also you can chat with your visitor online using their tool ;)

so check out woopra.com everyone. it’s mega cool (and free)

Slainte!

August 2nd, 2010

@Steffen: As written above, I use Google Analytics and also recommend it.

@Gal: Thanks for the comment. Interesting that you have Israel on the top as I have very little traffic from Israel, in return I have lots of traffic from Sweden (as I am Swedish) and get many hits from Swedish whisky sites.

@WhiskyNotes True, different software gives different numbers. It best to stick to one and use whatever it is. So, what trends do you see on your site? Care to share some (you don’t need to share the numbers if you don’t want to. It’s only interesting hear about the trends. And thanks for the numbers on the difference on server side tracking versus client side tracking.

@Keith: Thanks for your input. It’s always interesting to see how the sites traffic progress during time. It’s like a baby… As my stats I try not to compare to others, instead compare previous week, previous month and so on. It’s always rewarding to see that my site traffic has improved by 114% since last year.

You might have noticed that the ‘Other’ number. Most of my traffic goes not to the top pages but to all the other pages. My intent with the site was really to get the long tail traffic, how is this on your sites?

August 2nd, 2010

Sorry for the double post, the form was submitted before I had the chance to revise the text and look up my actual figures.

August 2nd, 2010

Thanks for your reaction, Keith. I’m a web designer, and I don’t want to elaborate too much on web stat software, but here are a few common problems when comparing results:

- Search engine spiders generate a lot of hits and pageviews (usually about 30%!). Are they counted?
- The owner of a website generates a lot of traffic as well. Is he counted?
- If you have a CMS like WordPress, are hits to the administration pages counted?
- When talking about unique visitors, is this unique on a daily basis? Monthly basis? The same basis as the scope? (i.e. is the weekly number of unique visitors simply the sum of 7x daily unique visitors or the actual number of unique visitors that week?)

Server side software (the ones that web hosts provide) usually count everything. Google Bot will be a visitor as well, the owner will be a visitor, and a hit on the CMS will be the same as a regular hit. Just to give you an idea: my server side stats (Webalizer) say I’ve got around 60.000 visits each month. Google Analytics says it’s around 13.000. The last is definitely more correct.

Without mentioning the software used, stats are pretty much worthless. It’s like saying a bottle of whisky costs 200 without mentioning the currency.

August 2nd, 2010

I’m a web designer, and I don’t want to elaborate too much on web stat software, but here are a few common problems when comparing results:

- Search engine spiders generate a lot of hits and pageviews. Are they counted?
- The owner of a website generates a lot of traffic as well. Is he counted?
- If you have a CMS like WordPress, are hits to those pages counted?
- When talking about unique visitors, is this unique on a daily basis? Monthly basis? The same basis as the scope (i.e. is the weekly number of unique visitors a-

Server side software (the ones that web hosts provide) usually count everything. Google Bot will be a visitor as well, the owner will be a visitor, and a hit on the CMS will be the same as a regular hit.

Just to give you an idea: my server side stats say I’ve got around 50.000 visits each month. Google Analytics says it’s around 12.000.

August 2nd, 2010

Hi all and thanks for the mentions in here.

You are correct that I don’t use Google Analytics. The reason is that I looked at their offering, but it seems to require code being placed on every page of the site, as I have a rather large website of somewhere in the region of 200 individual pages, rather than just a blog, I just don’t fancy doing this. Nor am I that much of a web techy.

My web hosting company offers their own webstats package which I use and yes, I have the settings on ‘unique’ which means that if the same person visits more than once in a day, it will only count once. If I ask for weekly stats, is it still unique visitors per each day of the week, or unique for the whole week? I’m not sure.
On average my visitors seem to look at one and a half to two pages per visit so my ‘page hits’ are obviously much higher than my ‘visitors’ and to be fair, I only usually announce the visitor and not the page hit count.

Some people have asked my why I announce these stats on twitter each Monday, well I get quite a few questions from various quarters about my website, so I feel this is a good medium to let people know what’s happening with my traffic. It’s also a way of thanking those who have kindly given links to my site and thus, have provided my visitors.

Whisky Emporium has been online in its current format since October 2009, before that it was a rather confusing entity comprising photography alongside some whisky articles. It is now a 100% whisky website, non-commercial in spite of the name and is home to my own personal tasting notes among other areas which I hope people enjoy.

The traffic has grown steadily since last October and on average is currently sitting around 2000 to 2400 unique visitors per week and 3300 to 4000 page hits per week, which is far from the numbers of many of the top blogs out there, but it’s a statistic I’m proud of as it’s been built from the humble re-birth of last October.

The one statistic my inclusive stats package doesn’t provide is ‘search criteria’ that brought people to my site, although it does tell me where they came from. I believe that I can add this option at a monthly cost, but at the moment I am managing without it.

I hope this answers a few questions and to those who are just starting their own whisky blogs and websites, good luck!

Keith Wood
Whisky Emporium

August 2nd, 2010

By the way, unless everyone is using the same software and the same parameters, it’s pretty useless to compare. AFAIK, Keith Wood mentions unique visitors – you mention visits. I don’t see a Google Analytics script on Keith’s website, so I’m guessing he’s using a server side package, which usually displays (much) more optimistic numbers.

August 2nd, 2010

It’s Google Analytics: http://www.google.com/analytics – free but one of the best visitor trackers available. One of the most accurate as well.

August 2nd, 2010

very interesting…

00:01:46 Time on Site

70.19% Bounce Rate

56.11% New Visits

1.55 Average Pageviews

my stats are more israeli oriented where israel , United states and UK are top 3 (in that order) followed by Germany and Australia. It’s logical since the blog is one of the only active whisky blogs in israel (in english it’s the only one).

Top content is ‘johnny walker double black’ which is also the most searched term. funny since i have not even reviewed it, just posted when it got released…
2nd most viewed is the Octomore 2.1, 2.2 comparison, i am very proud of. so i am happy with this as 2nd. and then the Ardbeg AND vs the Corryvreckan. another high blog entry which is very recent is the Feis ile 2010 guest post by Shai. Good work!

Gal.

August 2nd, 2010

Hi

You got a link to the software you used for your web statistics ?

/macdeffe